Starting this week, I will be publishing posts on different topics on different days of the week.
Saturdays: Your Author Platform
Mondays: The importance of Grammar
Wednesdays: Essential Elements of Writing
Your Author Platform – Part One
With the power of the internet and the world of self-publishing, indie authors are encouraged to develop a Writer Platform. It is an essential tool for your business. It can lead to helping you land an agent or a traditional publishing contract.
In short, a Writer Platform is your visibility as an author.
But be warned, your platform is public, and it can hurt your chances of selling books, gaining acclaim, or attracting people to help you build your brand.
To some writers, social media is something they want to avoid. I, personally, limit my time on Facebook and Twitter. I find them too distracting, and they cut into my writing time.
However, I do have a Facebook page under my pen name, as well as a page devoted to my posts, called ‘Mustang Patty Talks Writing,’ which is also the name of my online blog. Mustang Patty has a twitter account and a profile on LinkedIn.
Essentially, writers can, and should, build their ‘brand’ using social media. The power of the internet exposes you and your writing to a broader audience and allows you to showcase your talents.
One of the critical pieces of your online presence is an author’s website. In addition to having an Amazon profile, a Facebook profile, and presence in other vital media, a website allows you to post information about your projects, books, a blog, and anything you feel will help you showcase your talents.
Building a website can be intimidating and expensive. There are inexpensive ways, and it is possible to complete the process on your own. That is, IF you have the time and patience to learn a new skillset.
However, the latest trends strongly suggest the success of today’s authors is dependent on their online presence. All writers, whether they self-publish or go the traditional route, need to be able to sell their books. Traditional marketing is no longer viable or available, so each writer needs to open up their marketplace.
A website allows people to ‘follow’ you. Through your posts, you tell them what you’re working on when your books are on sale and your views about the world.
A word about my previous ‘warning.’ Avoid being too political or too ‘social’ on your Author page. Remember, you’re being judged not only as an author but as an individual.
Is it worth losing potential readers because you want to share a certain kind of joke? Or express your opinion about the political landscape?
Next week, we will discuss the necessity of a platform and how you can begin to increase your online presence quickly.