Your Author Platform

Starting this week, I will be publishing posts on different topics on different days of the week.

Saturdays: Your Author Platform

Mondays:  The importance of Grammar

Wednesdays: Essential Elements of Writing

Your Author Platform – Part One

With the power of the internet and the world of self-publishing, indie authors are encouraged to develop a Writer Platform. It is an essential tool for your business. It can lead to helping you land an agent or a traditional publishing contract.

In short, a Writer Platform is your visibility as an author.

But be warned, your platform is public, and it can hurt your chances of selling books, gaining acclaim, or attracting people to help you build your brand.

To some writers, social media is something they want to avoid. I, personally, limit my time on Facebook and Twitter. I find them too distracting, and they cut into my writing time.

However, I do have a Facebook page under my pen name, as well as a page devoted to my posts, called ‘Mustang Patty Talks Writing,’ which is also the name of my online blog. Mustang Patty has a twitter account and a profile on LinkedIn.

Essentially, writers can, and should, build their ‘brand’ using social media. The power of the internet exposes you and your writing to a broader audience and allows you to showcase your talents.

One of the critical pieces of your online presence is an author’s website. In addition to having an Amazon profile, a Facebook profile, and presence in other vital media, a website allows you to post information about your projects, books, a blog, and anything you feel will help you showcase your talents.

Building a website can be intimidating and expensive. There are inexpensive ways, and it is possible to complete the process on your own. That is, IF you have the time and patience to learn a new skillset.

However, the latest trends strongly suggest the success of today’s authors is dependent on their online presence. All writers, whether they self-publish or go the traditional route, need to be able to sell their books. Traditional marketing is no longer viable or available, so each writer needs to open up their marketplace.

A website allows people to ‘follow’ you. Through your posts, you tell them what you’re working on when your books are on sale and your views about the world.

A word about my previous ‘warning.’ Avoid being too political or too ‘social’ on your Author page. Remember, you’re being judged not only as an author but as an individual.

Is it worth losing potential readers because you want to share a certain kind of joke? Or express your opinion about the political landscape?

Next week, we will discuss the necessity of a platform and how you can begin to increase your online presence quickly.

Until next time,

~Mustang Patty~

Published by Mustang Patty

I am finally a full-time author, who writes legal thrillers, how-to- books, short stories, flash fiction, a tiny bit of poetry, and Blog posts. My published works include 'Guilty until Proven Innocent,' 'Innocent for the Moment,' and 'Moment by Moment.' This is a trilogy called the Jill Adair Series. Additionally, I've written a collection of short stories about my dogs, Howie and Bernie - with a 2nd Collection coming in late 2021. I'm also coordinating an Anthology of Short Stories called, '2021 Indie Authors Short Story Anthology.' This book will be available on on August 1st of 2021. (The 2020 Indie Authors Short Story Anthology is currently available on - the collection includes 30 stories, written by 18 different Authors from three continents.) I am married to my wonderful hubby of over 37 years, and I have two grown children, named Heather and Gregory. I've been blessed with two beautiful grandbabies, Heather Rose and Logan Ernest.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: